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New appointments announced for BayWa r.e. Solar Trade

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BayWa r.e. Solar Trade has announced three new appointments this month which will help the business continue its drive to grow the use of renewables and make a positive impact on climate change.

Alexander Schütt becomes Regional Director, Solar Trade EMEA, effective June 1, while Friedhelm Enslin and Michael Harre both become Managing Directors of BayWa r.e. Solar Energy Systems GmbH.

Alexander has 15 years experience with BayWa r.e. Solar Trade, including 10 years as Managing Director of the German entity BayWa r.e. Solar Energy Systems GmbH. Under his leadership, the Polish and Austrian sales offices became independent entities, and he successfully accompanied the launch of novotegra GmbH as an independent mounting system manufacturer. He was also responsible for the acquisition of a PV wholesaler in Latvia and the opening of a new legal entity in Greece

During Alexander’s time as Managing Director, revenues have grown six-fold, the number of employees has nearly quadrupled and the number of modules sold in MW has multiplied significantly.

Frank Jessel, Global Director Solar Trade, commented: “Alexander has an outstanding track record in delivering results and always had a good sense for expansion opportunities. In addition, he is a great leader and drives our company culture, so he is the best fit for this new position.”

The new appointment means BayWa r.e. Solar Energy Systems GmbH will now be managed by Friedhelm Enslin and Michael Harre, who between them have more than 40 years of experience in the industry.

Friedhelm Enslin began his career in renewable energy in 1999, when he joined Solarstrom AG. A spin-off of Solarfabrik in Freiburg, the company’s goal was to build rooftop PV-projects. Friedhelm was involved in installing 4 MW of PV systems within just three years, a significant volume at that time. 

His career later took him to the Caribbean where he worked with GIZ, before returning to Germany and MHH Solartechnik – which later became part of the BayWa r.e. family. Friedhelm‘s initial role was that of sales manager and in 2015, he was appointed Head of Sales.

Prior to joining BayWa r.e. Solar Trade, Michael Harre held sales and marketing roles with LG Electronics, SCHOTT Solar AG, and SCHOTT AG. At the end of the 1990s, Michael, working for glass manufacturer SCHOTT AG, was responsible for the identification of new business areas. Recognising the potential for photovoltaics as a possible growth area, he successfully built up SCHOTT’s solar business, holding the role of Chief Sales Officer for more than eight years.

In 2011, Michael joined EU Solar Business Group for LG Electronics as Vice President. He moved to BayWa r.e. as Managing Director of novotegra GmbH in 2021. 

Frank added: “We are proud to announce these important appointments which reflect our commitment to the crucial role of renewables as a critical cornerstone of the energy transition. We are looking forward to seeing what we will achieve together, to shape the next chapter of solar trade.”

The solar trade management from left to right: Alexander Schütt (Regional Director, Solar Trade EMEA), Frank Jessel (Global Director Solar Trade), Michael Harre & Friedhelm Enslin (Managing Directors of BayWa r.e. Solar Energy Systems GmbH) ©BayWa r.e.

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Raphael Lohrer
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BayWa r.e. AG
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